Course outline:
About The Trainer:
Digital Marketing Consultant and Social Media
Trainer
- 12 years of experience in the marketing industry for brands in the services and tourism sectors.
- BSc from Princess Sumaya University for Technology
- Professional Certificate in Online Marketing from Oxford Business Academy, England, 2012
- I have worked on establishing marketing departments, mainly workflow process, for many brands in the services, hospitality, travel/tourism sectors.
- My areas of expertise include Mastering Social Media Marketing, Marketing Strategies, Branding, and CRM.
Who is this course for?
Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
What can you expect?
Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create best practice paid and organic social media campaigns. In just 40 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales.
What will you learn?
The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will learn how to boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
Course Content:
The SOCIAL MEDIA MARKETING DIPLOMA PRACTICAL SESSIONS focuses on the planning, implementation, and measurement of your social media strategy.
There are ten modules in the course:
- Social Research
- Content Creation
- Content Outreach
- Facebook(facebook business manager)
- Social Apps
- Social Video
- Strategy & Planning
Social Research
The Social Research module will introduce you to the key Social media concepts and equip you with the research Tools and techniques needed to discover everything you Need to know about your audience, competitors, cultural And industry trends.
What you’ll learn
- Understand the foundation principles of social media Marketing
- Distinguish between traditional and social media Marketing
- Understand the dimensions of audience research to Define the needs,wants and goals of your audience
- Create a framework for identifying and performing Competitor analysis
- Investigate the key components of cultural and trend Research to inform your social media campaigns
- Analyze data and extract action able insights to Inform the creation of a social media marketing Strategy
Content Creation
The Content Creation module will introduce the concept Of engaging with and acquiring customers using the Creation and sharing of content. This module equips You with the knowledge and skills to resource a content Management function, to target your audience, select Your platform and make use of social listening and Competitor analysis.
What you’ll learn
- Plan a content creation strategy that targets the right Audience to increase ROI.
- PCreate a variety of content formats that will help you To deliver the right content to the right audience to Increase conversions.
- PIdentify best practice,optimal management And scheduling of your content for increased Engagement and reach
- PDevise,execute and monitor your own content Creation strategy for campaign success
Content Outreach
You’ll be introduced to the concept of content seeding And how to use content effectively over multiple social Platforms. You will acquire an understanding of how to Promote content and the importance of paid promotion For relevant, highly shareable content.
What you’ll learn
- Create a solid content out reach strategy by Performing content analysis to extract deep insight
- Understand content seeding and how touse content Effectively over multiple social platforms
- Apply content out reach tactics and concepts in order To gain reach for your target audience
- Effectively analyze and measure the success and Impact of your content
- Monitor the results of the publishing and promotion Of content to improve and optimize your content Out reach strategy
The Facebook module provides you with a Comprehensive understanding of how Facebook works As a platform for community building, content marketing And brand promotion. You will learn how to use Facebook for Business; This Module guides you through the various aspects of Facebook for Business, such as Facebook Ads. You will Also be adept at planning and delivering a Facebook Advertising strategy, including KPI monitoring and Ongoing measurement.
What you’ll learn
- Understand how Facebook works as aplatform for Community building,content marketing,and brand Promotion
- Develop a Facebook page that expresses your Identity reaches your audience and engages with Your audience through social interactions
- Identify and utilize the various Facebook platform Features to target your audience and drive results
- Plan and deliver a Facebook Advertising strategy, Using the various advertising tools and formats Available
- Analyze,optimize and report on the performance of Your ads to create powerful campaigns that convert
This module equips you with the knowledge of how Twitter operates and the value it represents for Businesses as a marketing and promotion platform. You will be guided through each step of using Twitter For Business; from customizing your account to building A profile for your business’ Twitter page. The Twitter Module will also teach you how to target specific Demographics when building you’re following
What you’ll learn
- RecognizethevalueTwitterrepresentsfor Businessesasamarketingandpromotion platform
- Setup,customizeandpromoteaTwitteraccount to Buildaprofileforabusiness,brand,organization or Personality
- ImplementTwitterAdsandspecificformatsto run Campaignsandpromotecontentalignedtoyour KPIs Andmarketingobjectives
- LearnhowtointegrateGoogleAnalyticswith Twitter Analyticsandthird-partytoolstoanalyze campaign Performanceandoptimizeaccordingly
The LinkedIn module gives you a comprehensive Understanding of the benefits of using LinkedIn for Marketing purposes. You will learn LinkedInspecific Features which will help you to facilitate campaign Objectives.
What you’ll learn
- Recognize the importance of having a unified brand Presence of company and personal LinkedIn Accounts
- Use LinkedIn-specific features and tools to set Campaign objectives and increase ROI
- Run adcampaigns that reach,nurture and convert Customers
- Use LinkedIn analytics tools to measure and report On your campaign success
Social Apps
The Social Apps module will give you core insights Into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity Metrics, you will learn how to navigate each platform And discover the features that can be leveraged to Deliver real measurable results in unique, creative and Interactive ways.
What you’ll learn
- Confidently navigate each platform’s features and Optimize for both organic and paidcampaigns that Driveresults
- Manage Instagram and Snapchat accounts Effectively,in accordance with best practice Guidelines
- Master Instagram and Snapchat’snative advertising Tools to drive targeted traffic to your content
- Analyze campaign performance through native and 3rd party analytics tools to measure success and Improveyoursocialmediaefforts
Strategy & Planning
The Strategy & Planning module will teach you how to Devise an all-encompassing social media strategy using The PROPEL strategy model. You will learn how planning, Researching, setting objectives, preparation, execution And learning is the key components of a successful Social strategy and ROI.
What you’ll learn
- Plan,research and set informed objectives for your Social media strategy
- Prepare materials and assets to take action and Implement strategy activities
- Develop and implement your content,campaigns And activations in your strategy
- Report,analyze and measure the performance and Impact of your strategy activities
- Apply changes to your strategy based on learned Insight from the learn phrase of the PROPEL model