Introduction to Digital Marketing
You will learn about the key concepts of DM, Traditional methods vs Digital and Key digital marketing channels available today.
Search Engine Marketing (SEO)
You will examine tactics for enhancing your websites position and ranking with search engines, including search results and positioning. Other topics covered include On and Off page optimization, Keyword research & selection and tools used to analyses and review SEO results.
Search Engine Marketing (PPC)
This module will enable you to develop advanced keyword research and selection skills and apply them to Adwords campaigns. You will learn how to target your campaign to key audience groups , therefore improving your click through rates. Other topics covered include campaign management and conversion tracking as well as Google AdWords Account Setup and Google Analytics
Digital Display Advertising
You will explore what is involved in developing and managing effective Ad campaigns. Learn about the wide range of Ad display formats and how to select the most appropriate ones for your target audience. Other topics covered in this module include: Ad display frequency , campaign planning and budgets as well as optimizing and tracking your campaign
This module covers the 4 foundational aspects of email marketing which are considered best practice for effective email campaigns: They are Subscriber Management, Email design ,Email content and delivery & reporting. Other topics covered include; marketing segmentation strategy , email design , user behavior and key Metrics
Social Media Marketing
Learn how to effectively engage with customers across a diverse range of social media platforms. Configure accounts across Facbook, Twitter, Linkedin, Google + and learn how to create successful blogs so you can engage effectively with your target audience.
Social Media Marketing (Part 2 )
Learn how to plan and schedule content , focus on customer feedback and set realistic goals for your chosen social media platforms. On completion of this module you will be able to plan , implement and measure the effectiveness of your social media activities . Privacy and Data protection issues in relation to social media are also considered in this module.
This module will equip you with technical knowledge and skills to build and maintain an effective mobile marketing strategy. Some key areas covered include: 6 step process for designing and developing mobile apps , mobile optimized websites , SMS campaigns and Mobile analytics.
Learn how to build an online reporting structure and utilise specialist tools to monitor your online traffic. Use Google Analytics to understand your target audience indepth and learn how to assess the effectiveness of your websites technical performance.
Strategy and Planning
Create innovative strategies and learn how to leverage these to gain competitive advantage for your business or career